Use campaigns to connect with candidates

Discover how to harness Handshake’s campaign tool for targeted candidate outreach—from crafting compelling messages to setting up AI-powered dynamic targeting and reviewing your results. By the end of this course, you'll be able to confidently create, manage, and optimize campaigns that connect you with the right talent, efficiently and effectively.

The course covers:

• Creating effective campaigns
• Using templates and variables to customize messages
• Reviewing campaign performance
• Best practices for messaging candidates

Badge or credit eligibility

• SHRM credit eligible - Successful completion of this course will also grant learners a code to claim .5 SHRM Professional Development Credits. To learn more about PDCs, check out SHRM.org.

Who should take this course? Users at company's leveraging Handshake's Talent Engagement Suite who want to learn more about the Campaign functionality. 

Note: The features discussed in this course are not available to employers using Handshake Basic.