Optimizing your employer brand on Handshake

This course is designed to teach employers how to strategically build and showcase your brand on Handshake in order to attract and engage early talent.

The course covers:

• The power of brand on Handshake
• Your brand page and best practices
• Posting on the Handshake feed
• Additional brand touch points 

Badge or credit eligibility

• SHRM credit eligible - Successful completion of this course will also grant learners a code to claim 1 SHRM Professional Development Credits. To learn more about PDCs, check out SHRM.org.

Who should take this course? Any employer user that is interested in better understanding how to showcase your brand using Handshake. Please note, some actions discussed (such as editing the company brand page) can only be done by the company owner but this course is still relevant for all employer user types.