Building an advocate program from the ground up

Curriculum45 min

• ℹ️ Introduction 1 min
• ✅ The what, why, and who
• 📹 What is an advocate program? 1 min
• 📹 Why should you build an advocate program? 2 min
• 📖 Resource: NXP Customer Case Study 4 min
• 👥 Who should be an advocate? 3 min
• ❓ How many advocates do we need? 1 min
• 📝 Developing an advocate proposal
• 📹 Pitching your advocate program internally 2 min
• 📖 Resource: Internal pitch outline 3 min
• 📝 Resource: Develop your own proposal 10 min
• 🚀 Launching your program
• 🔑 Keys to a successful launch 1 min
• 💻 Advocates on Handshake
• ℹ️ Overview 1 min
• 📧 Advocates and your messaging strategy 2 min
• 📆 Advocates and your event strategy 1 min
• 📣 Advocates and your brand strategy 1 min
• ➡️ What's Next
• 📖 Resource: Handshake's Advocate Playbook 10 min
• ⚠️ Feedback 2 min